A different kind of Search Agency.
Looking for ways to bring scientific methods and first-class pioneers in SEO, PPC, Paid Social, and Digital PR to into tough discussions and board rooms. Questioning performance and optimising brands for excellence.
Houston, We Don’t Have a Problem
Born out of a want to see more transparency, accountability, and data-led Search strategies across our industry, Search Theory became our mission to ensure every brand can reach beyond the stars.
We’re a team of search scientists obsessed with behavioural patterns and data. We use this knowledge to help ambitious brands navigate and command the dark space of visibility. Putting your goals at the centre of the mission.
Our founders saw a need for Search leaders who are willing to challenge the fads and jump into the event horizon of future AI technologies.
We engineer predictable Search ROI.
David Vernon
CEO and Co-Founder
With over a decade of experience across multiple Search disciplines, David has a strong track record of running successful brand campaigns on a multi-channel scale.
He specialises in understanding brand needs, fine-tuning goals, and supporting clients in picking the right channels to take their business from low orbit into full-scale deep space domination.
Sara Kavanagh
MD and Co-Founder
Starting in social media and content, establishing herself in SEO, Sara has over 13 years of experience in the Search and Marketing industry.
Moving from running successful campaigns for large brands to mentoring and leading the next generation of Search experts, ensuring every campaign launched is successful and tracks optimal conversion across all frequencies.
Courtney Scrivens
Head Of Paid Media
Beginning her career in digital strategy and scaling through the ranks at industry giants like MediaCom, Courtney has built a formidable reputation as a leader in the Paid Media space.
With a track record of managing millions in advertising spend for some of the world’s most recognisable household names, she brings a high-stakes, big-picture perspective to every account she touches.
Now serving as our Head of Paid Media, Courtney has transitioned from executing massive global campaigns to mentoring our internal teams. She focuses on leading the next generation of performance experts, ensuring that every penny of budget is deployed with surgical precision to drive optimal conversions and measurable ROI across all digital channels.
Samantha Cobden
Head Of Digital PR
Bringing nine years of industry-honed expertise to the team, Samantha has a proven track record of securing high-impact coverage in major national publications like The Guardian, The Telegraph, The Mirror, and The Express, and her own insights have even been featured in Forbes.
With an academic foundation in media studies – specialising in media analysis – she possesses a deep understanding of how to read the landscape and craft narratives that resonate.
Samantha’s versatile career spans work with brands across a vast array of sectors, from construction and automotive to care homes and outdoor lifestyle. Above all, she is driven by a passion for connecting clients with their ideal audiences precisely when it matters most, making her a powerhouse addition to our leadership team.
Our Core Search Science Disciplines
SEO and LLM
