About Search Theory®
The scientists behind your search results.
A UK search agency of senior-level specialists who test, measure, and prove what works.
Who we are
A different kind of Search Agency.
We bring a scientific approach to SEO, paid media, digital PR, email and social: testing ideas, measuring what happens and explaining the results in plain language to the people who sign off the budget.
As featured in
Our story
Houston, we don't have a problem
Search Theory started because we wanted to see more transparency, accountability and evidence in how search marketing is done.
We’re a team of search specialists who care about data and how people behave online. We use it to help ambitious brands get found, chosen and remembered, with your goals at the centre of every plan.
Our founders wanted an agency that questions fads, tests new technology such as AI search properly, and is honest about what works.
We engineer predictable search ROI.
Brands in Our Orbit
Case studies
Proof of the Theory
The team
The scientists behind Search Theory
THE SEARCH CHANNELS BEHIND OUR STRATEGIES
Our Search Services
We combine technical expertise with a deep understanding of human behaviour to build campaigns that connect and convert.
SEO and GEO
SEO for Google and AI search. We focus on technical fixes, content and strategies that improve rankings, AI citations, and conversions.
Explore SEO and GEO
Paid Media
PPC and paid social campaigns built on search data and focused on return on ad spend.
Explore Paid Media
Digital PR
Data-led stories that earn coverage in publications your customers read and build authority for search to support your SEO and AI citations.
Explore Digital PR
Digital Marketing
Email marketing and organic social that turn your search visibility into subscribers, followers, and repeat customers.
Explore Digital Marketing
Get in touch
Need an audit of your search channels?
Tell us what you are trying to achieve through your search channels. We’ll review it and come back to you with a plan.
