SEO AND GEO AGENCY SERVICES
Be the Answer Whether it's in Google or AI Search.
We help brands reach the top three, AI Overviews and LLM answers, with SEO built on testing instead of guesswork.
Brands in Our Orbit
Case studies
Proof of the Theory
We’re an SEO and GEO agency that helps brands grow organic traffic and revenue from Google and AI search, and reports on the results that matter to the business.
As featured in
Brands in Our Orbit
Case studies
Proof of the Theory
SEO AGENCY IN CHELTENHAM AND MANCHESTER
Your SEO and GEO search agency
Whether you want to rank higher in Google or be cited by ChatGPT, you need an SEO strategy built on evidence. We look for the opportunities other agencies miss and report against the KPIs we agree with you.
We start by understanding your website, your industry and your competitors: who is investing in content, who is doing digital PR, who is relying on AI, and who has neglected the technical basics.
Our team is made up of experienced SEO specialists who will tell you honestly what will and won’t work.
FREE AUDIT
Book your free SEO and AIO audit (worth £800)
Tell us what you are trying to achieve. We’ll review it and come back to you with a plan.
WHAT WE SPECIALISE IN
An SEO team that improves your Google rankings and AI citations
SEO/GEO strategy
Every strategy starts with data: a technical audit, keyword mapping and a competitor review, so you can see exactly where we’re focusing and why.
Keyword research
Keyword research based on what your customers search for and why, prioritised by volume, intent and how likely each term is to convert.
Landing page content
Service, category and product page copy written by people and informed by search data, so it ranks and helps visitors decide.
Long-form content
Articles that answer the questions your customers ask, build topical authority and give AI tools a reason to cite you.
Optimisation
We improve the content you already have, updating, merging and expanding pages so they perform better before we create anything new.
Local and international SEO
Local SEO for the areas you serve and international SEO for new markets, including Google Business Profile, location pages and hreflang.
Technical SEO
The technical foundations that let everything else work: crawling and indexing, Core Web Vitals, structured data, metadata and site architecture.
Reporting
Monthly reports and weekly keyword updates, with clear analysis of what changed and what we’ll do next.
SEO AND GEO AGENCY UK
Why choose our SEO and LLM search services?
We work as an extension of your team, and we’ll be honest with you even when the news isn’t what you hoped.
We start with an audit and data collection, including a 200+ point technical SEO analysis and a content audit. From there we build a roadmap around your goals and keep you informed at every stage.
We also want to raise standards across UK SEO, which means being open about what we do and why. We’re based in Manchester and Cheltenham and run campaigns for brands around the world.
Full-service search optimisation
Our SEO and GEO services are tried and tested, putting brands at the forefront of what’s possible with Technical SEO, content, and support from Digital PR.
Human-led SEO content
AI speeds up our research, but a person writes and edits every piece of content.
SEO reporting
Clear monthly reporting and next steps, so you always know what’s happening without having to chase.
OUR TECHNOLOGY
We use industry-leading tools to improve your SEO and GEO performance
Not getting enough from SEO and GEO?
We’ll audit your site and show you what’s holding it back.
The audit covers your technical setup, content and links, and compares your visibility with your competitors in search engines and AI tools.
We then work with your team on the fixes that matter most, making sure your key pages are clear, rank for the right terms and lead people to your products or services.
Our view
GEO, AEO, AIO, LLMO (it's just SEO)
Every few months there’s a new acronym for showing up in AI search: GEO, AEO, AIO, LLMO. Underneath the labels, the work is the same as good SEO: a technically sound site, content that answers real questions, and a brand other sites mention and link to.
That’s what AI Overviews, ChatGPT and Gemini draw on, so that’s what we build. We follow Google’s published guidance and evidence we can measure, and we track rankings and AI citations side by side.
Still curious, like we are?
Let one of our scientists run a free audit and show you the data possibilities
The team
Meet the team behind your SEO
FAQ
SEO and AI search questions, answered
SEO (search engine optimisation) is about ranking in Google and Bing. GEO (generative engine optimisation) is about being mentioned and cited in AI answers from tools like ChatGPT, Gemini, Perplexity and Claude. AI Overviews are Google’s AI summaries at the top of the results, which draw mostly on pages that already rank well.
All three rely on the same foundations: a technically sound site, content that answers real questions and a brand other sites trust. That’s why we plan them as one strategy. We go into more detail in What Is GEO, And Is It Real?
Yes. Google still sends far more traffic to most websites than AI tools do, and AI tools lean heavily on pages that rank and brands that are widely mentioned. Strong organic visibility is what gets you into AI answers in the first place.
Before you commit, we model what the work is likely to return, so you can make the case internally.
AI tools recommend brands they can find, understand and trust. That means clear, specific answers on your own pages, a site they can crawl easily, structured data, consistent information about your business across the web, and mentions on trusted sites, which is where our digital PR team helps.
We track the prompts your customers are likely to use and report how often you appear.
AI Overviews now answer many questions directly on the results page, so fewer people click through, especially for informational searches. Your pages may still rank and appear in the overview without earning the visit.
We find which pages and queries lost clicks, shift effort towards the commercial searches that still drive enquiries and sales, and report on visibility and citations as well as traffic.
We track a set of prompts across ChatGPT, Gemini, Perplexity and Google’s AI Overviews and record when your brand is mentioned or cited. In GA4 we separate traffic from AI tools and track the enquiries, bookings or sales it brings in.
It all sits in one Looker Studio report alongside rankings and organic revenue.
Technical fixes and quick wins such as metadata improvements can be picked up within weeks. Competitive, high-intent terms usually need content work and take six to nine months to deliver their full value. We set expectations at the start and report progress monthly, with weekly keyword updates.
SEO retainers start from £2,000 a month. The final price depends on your market, your competitors and how much work your site needs. Our free SEO and AIO audit shows what needs doing and what it would cost.
Yes. We work with ecommerce, hospitality, travel, SaaS, education and B2B service brands. For B2B we focus on lead quality and pipeline, not just traffic. For B2C we focus on revenue, bookings and repeat customers.
One hire rarely covers technical SEO, content, digital PR and reporting equally well. An agency gives you a specialist in each, plus what we learn from testing across many sites and sectors. We can also work alongside an in-house team.
Yes. We have offices in Manchester and Cheltenham and run campaigns across the UK, US, Australia and Europe, including local SEO for businesses with physical locations and international SEO for brands entering new markets.
Get in touch
Need a scientist? Get in touch.
Tell us what you are trying to achieve. We’ll review it and come back to you with a plan.
