Showing Google and AI models what your business is about
Luxury travel: Bookings For You
Bookings For You is a Travel Agency focusing on holiday rental of villas and luxury apartments across Italy.
The client
Bookings For You
With handpicked villas, concierge services, and expert knowledge on some of the most sought after regions of Italy, this award winning travel agency is a top pick for those looking to enjoy bustling city-scapes and the Italian countryside.
For over a decade, Bookings For You has provided excellence and personal care to all of its clients ensuring their stay in Italy is a cherished memory.
The brief
Campaign objective
Despite a wealth of content across the website and intricate user journeys, Google was unable to understand the purpose of the content and rank it. With little visibility across Google, Bing, and LLMs like ChatGPT, the website was being placed as a travel blog and restaurant advice source.
Alongside content issues and confusion, technical SEO was being missed out on with little updates on fundamentals to ensure that website speed or user experience were taken into consideration.
We set out three goals based on client needs:
- Increase bookings across core offerings
- Improve content to increase intent-driven users
- Improve site speed and user journeys for conversion
The approach
The search campaign science
To improve not only visibility and crawlability but also understanding of what Bookings For You offers, our team focused on a strong SEO and GEO strategy centred around tech SEO foundations and improving what is already there.
With such a content-rich website, we wanted to show Google that the website is being updated and refreshed – a trust signal Google approves of! Alongside this, we worked with Bookings For You’s developers to improve site speed, crawlability, enhance schema, and optimise the website for accessibility.
Using data and analytics we created a strategy blueprint around every location, pinpointing high-intent keywords that are relevant vs words for the sake of vibes. Moving from vague titles and content to intent and conversion driven terms that can also be used by AI through long-tail searches in LLMs like ChatGPT and Perplexity.
With data insights in place and our client’s core goals in mind we focused on optimising core commercial pages and improving related guides and blog posts to ensure internal linking and content clusters drive authority and keywords back to converting pages.
Results driven by search optimisation
What we've achieved over a six-month period
Repurposing content, expanding on the details, and utilising high-intent keywords along long-tail informative terms allowed us to create a strong improvement plan for each location our client is targeting.
We began updating and reindexing pages that were central to our client’s focus area. Seeing improvements in target keywords around luxury villas and luxury holidays in Italy wasn’t enough. Our goal was to reduce (that’s right!) organic traffic to stop bringing in casual Italy fans and find users that actually did want to book a holiday.
Throughout this time period we ran monthly tech SEO checks, created weekly keyword updates for our client, and put time into monthly reports and calls that focused less on vanity and more on conversion.
The same was applied to tracking how our GEO strategy worked. We zeroed in on organic traffic but also AI referral traffic from ChatGPT, Gemini, Perplexity, and Copilot. This meant we could track actual converting users vs just AI citations.
Thanks to our strategic and scientific approach in six months we have achieved an uplift in all core areas of Search:
+143%
Increase Bookings Interest From Organic Traffic
+204%
Increase Bookings Interest From LLM Traffic
+19%
Increase in Google Search Console Clicks
+241%
Increase in AI Citations
Ready to launch your SEO and GEO campaign?
Let us take over Mission Control and help give your brand the visibility and support it deserves.
THE SEARCH CHANNELS BEHIND OUR STRATEGIES
Our Search Services
We combine technical expertise with a deep understanding of human behaviour to build campaigns that connect and convert.
SEO and GEO
SEO for Google and AI search. We focus on technical fixes, content and strategies that improve rankings, AI citations, and conversions.
Explore SEO and GEO
Paid Media
PPC and paid social campaigns built on search data and focused on return on ad spend.
Explore Paid Media
Digital PR
Data-led stories that earn coverage in publications your customers read and build authority for search to support your SEO and AI citations.
Explore Digital PR
Digital Marketing
Email marketing and organic social that turn your search visibility into subscribers, followers, and repeat customers.
Explore Digital Marketing
