Luxury Travel: Bookings For You
Bookings For You is a Travel Agency focusing on holiday rental of villas and luxury apartments across Italy.
With handpicked villas, concierge services, and expert knowledge on some of the most sought after regions of Italy, this award winning travel agency is a top pick for those looking to enjoy bustling city-scapes and the Italian countryside.
For over a decade, Bookings For You has provided excellence and personal care to all of its clients ensuring their stay in Italy is a cherished memory.
Campaign Objective
Despite a wealth of content across the website and intricate user journeys, Google was unable to understand the purpose of the content and rank it. With little visibility across Google, Bing, and LLMs like ChatGPT, the website was being placed as a travel blog and restaurant advice source.
Alongside content issues and confusion, technical SEO was being missed out on with little updates on fundamentals to ensure that website speed or user experience were taken into consideration.
We set out three goals based on client needs:
The Search Campaign Science
To improve not only visibility and crawlability but also understanding of what Bookings For You offers, our team focused on a strong SEO and GEO strategy centred around tech SEO foundations and improving what is already there.
With such a content-rich website, we wanted to leverage the expertise showcase to Google that the website is being updated to improve and refresh – a trust signal Google approves of! Alongside this, we worked with Booking For You’s developers to improve site speed, crawlability, enhance schema, and optimise the website for accessibility.
Using data and analytics we created a strategy blueprint around every location, pinpointing high-intent keywords that are relevant vs words for the sake of vibes. Moving from vague titles and content to intent and conversion driven terms that can also be used by AI through long-tail searches in LLMs like ChatGPT and Perplexity.
With data insights in place and our client’s core goals in mind we focused on optimising core commercial pages and improving related guides and blog posts to ensure internal linking and content clusters drive authority and keywords back to converting pages.
What We’ve Achieved Over a Six Month Period
Repurposing content, expanding on the details, and utilising high-intent keywords along long-tail informative terms allowed us to create a strong improvement plan for each location our client is targeting.
We began updating and reindexing pages that were centra to our client’s focus area. Seeing improvements in target keywords around luxury villas and luxury holidays in Italy wasn’t enough. Our goal was to reduce (that’s right!) organic traffic to stop brining in casual Italy fans and find users that actually did want to book a holiday.
Throughout this time period we ran monthly tech SEO checks, created weekly keyword updates for our client, and put time into monthly reports and calls that focused less on vanity and more on conversion.
The same was applied to tracking how our GEO strategy worked. We zeroed in on organic traffic but also AI referral traffic from ChatGPT, Gemini, Perplexity, and Copilot. This meant we can track actual converting users vs just AI citations.
Thanks to our strategic and scientific approach in six months we have achieved an uplift in all core areas of Search:
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