Search Theory® services
One team for every Search channel.
SEO, paid media, digital PR and digital marketing, planned as one strategy to make the most of your opportunities and get ahead of your competitors.
We engineer predictable search ROI
Our search services
SEO and GEO
SEO for Google and AI search: technical fixes, content and links that improve rankings, AI citations and conversions.
Technical SEOKeyword ResearchContentLocal and International SEO
Explore SEO and GEO
Paid Media
PPC and paid social campaigns built on search data and focused on return on ad spend.
PPC StrategyPaid Social AdvertisingPerformance MaxShopping Optimisation
Explore Paid Media
Digital PR
Data-led stories that earn coverage in publications your customers read and build authority for search.
Digital PR StrategyCreative CampaignsReactive PRPress Mailers
Explore Digital PR
Digital Marketing
Email marketing and organic social media that turn the traffic your search earns into subscribers, followers and repeat customers.
Email StrategyEmail DesignOrganic SocialSocial Assets
Explore Digital Marketing
As featured in
Brands in Our Orbit
Case studies
Proof of the Theory
FAQ
Choosing a service
It depends on where you need growth. If people are already searching for what you offer, start with SEO or paid media. If you need more awareness and authority, start with digital PR. If you already get traffic but struggle to turn it into repeat customers, start with digital marketing: email and organic social.
Most clients combine them. Our audit and proposal will tell you plainly which mix fits your goals.
Yes. SEO, paid media, digital PR and digital marketing share data and insights, so each channel fills gaps and spots opportunities for the others.
We plan them as one search strategy rather than separate silos.
All the work is done in-house by senior specialists with experience across many industries.
There are no sales people or account managers in between, so you speak directly to the people doing the work.
Monthly retainers start from £2,000 for SEO, £1,000 for paid media (plus ad spend), £1,800 for digital PR and £1,500 for digital marketing.
Every proposal is built around your sector, goals and scope, and we give you options based on what the data shows.
Our core tools are composed of industry standards such as GA4, Google Search Console, Google Ads, Looker Studio, and Bing Webmaster Tools.
Alongside this, our team integrates data from Ahrefs, Screaming Frog, Roxhill, Editorielle, Talkwalker, Meta, and more.
For communication we use Basecamp. This gives you a direct channel to the team as well as an easy way to track conversations, meeting notes, and tasks we’re working on.
We have offices in Manchester and Cheltenham and work with brands across the UK, US, Australia and Europe.
Get in touch
Not sure which service you need? Let’s talk.
Tell us what you are trying to achieve. We’ll review it and come back to you with a plan.




