Email marketing and organic social media agency
Email and Organic Social That Keep Customers Coming Back
We build email and organic social strategies that turn the search demand into subscribers, followers, and repeat customers. We let our expert testing and data decide every send and every post.
Brands in Our Orbit
Case studies
Proof of the Theory
We’re a search-first agency that runs email and organic social campaigns alongside your Search channels, and reports on the sales and leads they bring in.
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Digital marketing agency in Manchester and Cheltenham
Your Email Marketing and Organic Social Agency Partners
Most brands treat email and social as an afterthought. A newsletter when someone remembers, a post when there’s a gap in the calendar. The result is a list that goes cold and a feed nobody engages with. Our Digital Marketing strategy scientists approach campaigns differently.
We start with data in your industry and your brand. Who opens, who clicks, and what people search for on Google, TikTok, and Instagram. Then we build a plan that gives every channel a clear job. Search brings people in. but email and social turn them into customers who come back.
Because our SEO, Paid Media, and Digital PR teams sit right next to us, the content we make for your inbox and your feed works harder. It reuses insight, supports your rankings, and gives people more reasons to choose you when they compare options.
Free review
Book a free email and social media review
Tell us what you are trying to achieve. We’ll review it and come back to you with a plan.
What we specialise in
A team of email marketing and social media scientists that drive organic conversions
Email marketing strategy
We map your list, your customer journey, and your revenue goals before a single email goes out. Welcome, abandoned basket, post-purchase, and win-back flows, plus campaigns planned around what your audience actually opens.
Email template design
On-brand, mobile-first email templates with modular layouts your team can reuse, tested across inboxes including Outlook.
Organic social media strategy
People now search on TikTok, Instagram, and LinkedIn as well as Google. We research what your audience looks for and where, then plan content themes, formats, and a posting schedule around it.
Social media asset design
Scroll-stopping graphics, carousels, and short-form video cut-downs designed in your brand system, so every post looks like you no matter the platform.
Optimisation of assets
Every subject line, hook, and caption is a hypothesis. We test, learn and refine, then roll the winning formats across email and social so results compound month on month.
Annual focus day calendar
A year of awareness days, seasonal peaks, and launches mapped out in advance. We make sure your brand is always mission ready for the moments your audience cares about instead of scrambling the week before.
Reporting
We utilise your native email and Meta dashboards, alongside GA4, to report on monthly performance. We look at clicks, opens, engagement, and most of all conversions to understand how you're performing.
Digital marketing agency across the UK
Why choose our email marketing and organic social media services?
Email and social work best when they’re part of the same plan as the rest of your search strategy. Our Digital Marketing team shares data with our SEO, Paid Media, and Digital PR scientists, so your newsletters, social posts, and campaigns all pull in the same direction.
We start with an audit of your list health, deliverability, flows, social profiles, and analytics. From there we build a roadmap with clear targets and report against them every month. The specialists who plan your work are the ones who deliver it.
Full-service Digital Marketing
Strategy, design, copy, scheduling, and reporting under one roof, connected to your SEO, PPC, and PR so nothing works in isolation.
Human-driven Organic Marketing
We use AI to speed up research, but it is the people on our team who write your emails and make your content perform.
Email and social media reporting
A monthly report covers both channels: what drove clicks, leads and sales, and what we’ll do next.
Our technology
We use industry-leading technology to improve your email and social campaigns
Struggling to turn subscribers and followers into customers?
Low open rates, a list that isn’t growing, posts that get little reach. Whether you sell to consumers or to other businesses, these problems usually have the same few causes.
Here’s how we turn it around:
- Audit. We check list health, deliverability, flows, profiles and the analytics behind them.
- Plan. We set targets, map your audience’s journey and build a send and content calendar around it.
- Create. We design, write and schedule emails and social content in your brand.
- Test and report. We test subject lines, hooks and formats, then report what worked and what’s next.
Let us engineer predictable sales, sign-ups and enquiries from the channels you own.
Our view
How we approach organic social and email marketing
Your customers don’t only search on Google. They search on TikTok, Instagram, YouTube, and Reddit, and more and more of them ask AI.
Organic social is now part of how people discover and compare brands, so we treat it like a search channel. We research what people look for, then make the content that answers it.
Email is the opposite. It’s the one channel no algorithm can take away from you. Every subscriber is an audience you own, and a well-built flow keeps selling long after the click that brought them in.
Run both alongside SEO and you rely less on paid reach.
Still curious, like we are?
Let one of our scientists review your email and social channels and show you the data possibilities.
The team
Meet the team behind your Digital Marketing
FAQ
Digital marketing questions, answered
We plan, create and manage the channels that turn attention into customers. For us that means email marketing and organic social media, run alongside SEO, Paid Media and Digital PR so every channel shares the same data and goals.
Email doesn’t change rankings directly, but it brings people back to your content, gets new pages seen quickly and turns search visitors into subscribers you can reach again.
We use search data to decide what your emails talk about, and email engagement to show which content deserves more SEO investment.
Yes, if it’s done with a plan. Reach on some platforms has fallen, but people now use TikTok, Instagram and YouTube to search for products and advice, and content built around those searches keeps working long after it’s posted.
We dig into this in Is Organic Social Media Marketing Still Relevant?
We work in the email platform you already use and across the social channels that matter to your audience, from LinkedIn for B2B to Instagram and TikTok for consumer brands. If you’re choosing a platform, we’ll recommend one based on your size, data and goals.
There’s no magic number. It depends on your audience, your offer and how much genuinely useful content you have. We start with a cadence you can sustain, then test frequency against engagement, unsubscribes and revenue until we find the rhythm that works.
We agree KPIs at the start, usually list growth, open and click rates, flow revenue, social reach and engagement, and the leads or sales each channel drives in GA4.
Monthly reports show the numbers, our analysis and what we’re doing next.
Email marketing and organic social retainers start from £1,500 a month. The price depends on how many channels we run, how often you send and post, and how much design work is needed. A free review is the best place to start.
Yes. We have offices in Manchester and Cheltenham and work with brands across the UK, US, Australia and Europe.
Get in touch
Need a scientist? Get in touch.
Tell us what you are trying to achieve. We’ll review it and come back to you with a plan.
