Digital PR agency
Digital PR that earns trust, coverage and citations
Data-led stories that land coverage where your customers read, and build the authority that search engines and LLMs reward.
Brands in Our Orbit
Case studies
Proof of the Theory
Digital PR Cheltenham and Manchester
Digital PR strategy that works
Many agencies sell digital PR as a set number of backlinks. We focus on quality: coverage in publications your customers read, which also builds the authority that search engines and AI tools rely on.
We take time to understand your sector and the media that covers it. Not every brand suits a big campaign or regular press releases, and we’ll tell you honestly what is and isn’t likely to land.
Whether you want to support your SEO, work with influencers or establish your brand as an expert source, we’ll build a strategy around your goals.
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Free consultation
Book a free digital PR consultation
Tell us what you are trying to achieve. We’ll review it and come back to you with a plan.
What we specialise in
A digital PR team that builds your visibility and authority
Digital PR strategy
A PR strategy built on data and media relationships, focused on getting your brand in front of the audiences that matter to you.
Creative campaigns
Data-led campaigns that turn your insights into stories journalists want to cover.
Press mailers
Press releases for launches, announcements and company news, written for journalists and sent to the right contacts at the right time.
Reactive PR
Reactive PR that responds quickly to breaking news and trending stories with expert comment from your team.
Media audit
Before any campaign, we audit your site, your brand and your existing coverage, and look at PR activity across your industry. It gives every campaign a clear starting point.
Consultancy
Not every brand needs a full campaign retainer. We advise your in-house or comms team on angles, media targets and how PR can support search, so the work you already do earns more coverage and citations.
Reporting
We track everything we do. Quarterly reports cover the links and mentions earned, plus any changes in rankings and traffic that follow.
Digital PR strategy
Why choose our digital PR services?
We only take on work we’re confident we can deliver. Our team takes the time to understand your business and can speak to the media on your behalf.
Approaching journalists can feel daunting. We use our media relationships and data to support you, and handle the brand packs, media lists and strategy.
What sets us apart is how we think about links. They’re valuable when they come from trusted, relevant publications your audience reads, so we never buy them.
Full-service digital PR
We choose the tactics that fit your goals and the media in your industry.
Data-led campaigns
We turn data into stories that drive interest, coverage and visits to your site.
Press mailers
From niche requests to launches, we know which journalists to contact and how.
Our technology
We use industry-leading technology to improve and grow your Digital PR authority
Struggling to get digital PR to land?
Tell us your goals and we’ll review where you stand.
We look at your sector, your offer and how your competitors appear in the media, so we know what journalists are covering and where your brand can add an expert voice.
We track journalist requests and trends, and review the data and insights you could share, so we’re ready when the right story comes along.
Our view
But it's cheaper to buy links (or is it?)
Buying links is cheaper in the short term, but links from irrelevant sites carry little weight and can harm your rankings.
We work with known publications that carry real authority. Even when coverage doesn’t include a link, brand mentions support organic visibility and citations in AI tools.
That’s why we never promise a set number of links a month. Good digital PR takes testing and time, and we report honestly on what lands.
Still curious, like we are?
Let one of our scientists run a free audit and show you the data possibilities
The team
Meet the team behind your digital PR
FAQ
Digital PR questions, answered
Digital PR earns coverage and links from news sites, publications, and influencers. Done well, it builds brand awareness and the authority that search engines and AI tools use to decide who to trust and place higher in their results.
Links and mentions from credible publications are a strong signal of authority. Our PR team works with our SEO experts to ensure campaigns support search performance and commercial goals as well as headlines.
This could mean sharing data insights, using Digital PR campaign content in on-site content work, or utilising SEO focus areas as a direction Digital PR campaigns can take to complement the content SEO is putting online.
Creative, data-led campaigns, reactive PR, press mailers, and media audits, backed by strategy and consultancy.
We can also support influencer marketing, event promotion, or product launches.
Digital PR retainers start from £1,800 a month. The price depends on the number of campaigns, the markets you want coverage in and how much reactive PR you need.
No one can honestly guarantee what a journalist will publish. Anyone who promises otherwise is usually selling paid placements.
What we CAN do is build stories on real data, pitch them to the right people and report transparently on what lands. We know what stories pull journalists in and what they think will entice their audience.
In the age of AI, a backlink isn’t the only win. Brand mentions are strong enough for LLMs to pick up your brand name and connect the dots, meaning Digital PR now delivers more reach than links alone ever could.
Reactive PR can land coverage within days. Larger campaigns take weeks to research, build and pitch, and the search benefit of the links builds over the following months.
We will keep you posted on links or mentions covered, as well as looking at spikes in AI citations or increases in impressions to cross-reference publication dates with your increases.
We look at the relevance of media coverage as well as increases in impressions, spikes in organic sessions and referrals, as well as upticks in your AI citations.
Get in touch
Need a scientist? Get in touch.
Tell us what you are trying to achieve. We’ll review it and come back to you with a plan.
