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PPC AND PAID SOCIAL AGENCY SERVICES

Paid media engineered for predictable returns.

From PPC to paid social, our scientists build campaigns on data, expose wasted spend, and scale what converts.

PAID CAMPAIGNS IN THE UK AND US

Paid media agency that understands user behaviour

Rocket launch illustration

We plan paid campaigns around data: who your customers are, what they search for and which platforms they use. That shows us the growth areas and wasted budget that are easy to miss inside an ad account.

We start with your existing and potential customers: who they are, what they engage with and how best to reach them. Then we choose the messaging, creative and platforms most likely to drive the action you want.

We treat your budget as if it were our own, and we work on every step from the ad to the conversion.

FREE CONSULTATION

Book a free PPC or paid social strategy review

Tell us what you are trying to achieve. We’ll review it and come back to you with a plan.

    We only use your details to reply to your enquiry. See our privacy policy.

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    WHAT WE SPECIALISE IN

    A paid media team focused on return on ad spend

    PPC strategy

    PPC for Google and Bing, built on search data. We look at what people search for, what those clicks cost and where your competitors bid, then build campaigns around the terms most likely to convert.

    Paid social advertising

    Paid social on Meta, LinkedIn and other platforms, targeted using what we know about your audience from search and your own customer data, with creative made for each platform.

    Ad creatives and copywriting

    Ad creative and copy written for each platform and tested against each other, so budget moves to the versions that perform.

    Performance Max

    Performance Max campaigns set up with accurate conversion tracking, good product data and clear audience signals, so Google’s automation works towards the results you want.

    Conversion rate optimisation

    Improving the pages your ads send people to: speed, clarity, forms and offers. Better landing pages lower your cost per conversion across every campaign.

    Shopping optimisation

    Google Shopping campaigns built on a well-structured product feed. We improve titles, attributes and campaign structure with a clear focus on return on ad spend.

    Reporting

    Reporting you can act on. Every month you get clear results against the targets we agreed at the start, built in GA4, Google Ads and Looker Studio, with our analysis and the next steps for your budget.

    PAID MEDIA AGENCY IN CHELTENHAM AND MANCHESTER

    Why choose our PPC and paid social services?

    Every engagement starts with a full audit of your ad accounts, followed by a strategy built around your goals and budget.

    We research your sector to see where competitors bid, then look for gaps and quick wins. We use AI tools to speed up analysis; experienced people make the decisions.

    You see our data, reasoning and plan before anything launches, and we report against agreed targets every month. We work with brands across the UK and internationally.

    PPC services

    We cut wasted spend and focus budget on the campaigns that convert, for B2B and B2C brands.

    Paid social strategy

    We choose platforms based on where your customers are, whether that’s Meta, TikTok, X or LinkedIn.

    E-commerce paid media

    Our Google Shopping and Performance Max specialists use a ROAS-focused approach to grow your conversions with every campaign launch.

    Our technology

    We use industry-leading technology to improve your PPC and Paid Social Strategy

    Struggling to get results from PPC and paid social?

    We’ll audit your accounts and show you where budget is being wasted.

    The audit covers Meta, Google, Bing and any other networks you use. It looks at how your campaigns perform, where competitors are outbidding you, and whether your tracking, targeting and creative are set up properly.

    We then work with your team to reach new audiences, keep cost per acquisition under control and spend more where it pays back.

    Still curious, like we are?

    Let one of our scientists run a free audit and show you the data possibilities

    THE TEAM

    Meet the team behind your paid success

    David Vernon
    CEO and Co-Founder
    Sara Kavanagh
    MD and Co-Founder
    Picture of Samantha Cobden, Head Of Digital PR at Search Theory. She has short blonde hair and is wearing a denim jacket. In the picture, Samantha is smiling and crossing her arms.
    Head of Digital PR
    Courtney Scrivens
    Head of Paid Media
    A picture portrait of Travis Robbins, Search Theory's SEO Manager
    SEO and Experiences Manager
    Elisha Vernon
    Senior Digital Marketing Executive

    FAQ

    Paid media questions, answered

    We plan, build and manage paid campaigns across PPC and paid social, so your budget goes on the audiences most likely to convert. That covers strategy, ad creative and copy, Performance Max, Shopping and conversion rate optimisation, with reporting you can act on.

    Google and Bing for PPC, and paid social platforms including Meta. We choose the mix based on where your customers are.

    Paid campaigns can drive traffic from the day they launch. Efficient performance takes longer: the first weeks are about testing and learning before costs settle and results scale.

    Paid media management starts from £1,000 a month, plus your ad spend, which is paid directly to the platforms. We recommend a budget based on your sector and goals before you commit.

    It depends on your market, margins and goals. We recommend a budget based on research into your sector and competitors, so you can see what it should return before you commit.

    Yes. We run PPC and paid social campaigns across multiple countries and can support your global expansion.

    You get clear reporting against the targets agreed at the start, built in tools such as GA4, Google Ads and Looker Studio.

    Get in touch

    Need a scientist? Get in touch.

    Tell us what you are trying to achieve. We’ll review it and come back to you with a plan.

      We only use your details to reply to your enquiry. See our privacy policy.

      This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.